Ivorey Helps Women Nurture Their Audience

THROUGH EMAIL MARKETING

WATCH A BEHIND THE SCENES WALKTHROUGH OF EMAIL MARKETING

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  • Send branded newsletters and one-off broadcasts in just a few clicks

  • Build automated email sequences to nurture leads while you sleep

  • Customise pre-made templates with your logo, colours, and signature

  • Import your contact list and segment with smart lists and tags

  • Set up a dedicated email domain to improve deliverability

  • Track email performance with detailed analytics

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Frequently Asked Questions

ABOUT EMAIL MARKETING

Can I use Ivorey to send newsletters and broadcasts?

Yes! You can create beautifully branded email campaigns and schedule or send them as one-off newsletters anytime.

What’s the difference between broadcasts and sequences?

Broadcasts are one-off email messages (like newsletters), whereas sequences are automated series of emails sent over time, usually triggered by an action like opting into a form or purchasing a product.

Does Ivorey have a good email deliverability rate?

Ivorey gives you your own dedicated email sending setup, which means you're not lumped in with thousands of other users like you are on other platforms.

Most platforms send your emails through a shared system, which affects your deliverability based on the behaviour of every other user. But with Ivorey, your emails are sent from your own sending domain.

This gives you a fresh reputation with inbox providers and helps your emails actually land in inboxes, not spam folders. Just a heads up though, because it starts off brand new, you stand the chance of landing in spam in the beginning but your deliverability improves over time as you use it consistently and cleanly.

You can also enable drip sending to slowly warm up your sending reputation, which is best practice on any platform.

What makes Ivorey’s email marketing different from other platforms?

Ivorey was built specifically for women growing online businesses. It combines the power of email automation with beautiful branding and ease of use. But what truly sets it apart is the integration; emails aren't just stand-alone. They connect to your courses, sales funnels, bookings, payments, and more, without any third-party tools required.

Can I automate email sequences based on actions people take (like purchases or sign-ups)?

Yes. With Ivorey’s workflow builder, you can trigger email sequences based on almost any action, like someone signing up for a waitlist, purchasing an offer, or filling out a form. It’s perfect for onboarding, nurturing leads, or driving urgency with countdown timers.

How do I protect my domain reputation if I’m new to email marketing?

Ivorey walks you through how to “warm up” your domain slowly and strategically. You’ll also have access to built-in tools like email validation and batch sending to help you avoid bounces and land in the primary inbox - even if you’re starting with a small list.

Can I segment my list and send different emails to different types of subscribers?

Yes! Ivorey makes list segmentation intuitive. You can use Smart Lists to automatically group contacts based on tags, behaviors, purchases, opt-ins, or any custom criteria. Whether you’re launching a new offer, nurturing leads, or re-engaging past clients, your emails can be highly targeted and relevant.

How can I use email marketing inside Ivorey to actually generate sales?

Ivorey’s email marketing connects directly to your offers, courses, landing pages, and calendar so you can automate sales journeys end-to-end. Add countdown timers for urgency, trigger emails based on specific actions (like opening an email or clicking a link), and use branded templates to drive traffic to offers.

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